MUMBAI: Baba Ramdev’s Patanjali is fighting the foreign FMCGs by adopting a very cost effective media strategy that focuses on using news channels to advertise, using Baba Ramdev’s personal credibility, and by highlighting the natural positioning of its products. Notwithstanding the free publicity that Ramdev gets on various TV channels, in 2016 alone, Patanjali Ayurved… Continue reading Baba Ramdev advertises his presence on TV 20 hours a day