THE EVENT: The Beauty Changes Lives (BCL) Experience hosted by America’s Beauty Show and powered by Pivot Point International at Soldier Field in Chicago, March 12.
THE DETAILS: One thousand brand leaders and industry professionals attended the boundary-pushing event. With a theme of “Shout Your Beauty” at an impressive venue, the BCL Experience encouraged stylists, attendees and models to celebrate Beauty Changes Lives Legacy Award winner Dr. Howard Murad. The evening began with an exclusive dinner to honor Murad, continued with a pink carpet hosted by Editor in Chief Alison Alhamed and Senior Editor Lauren Quick, and finished with the runway presentation and celebration with DJ Sean Mac.
Teams of mentors and NextGen artists—American Crew, CND, Mizani, Redken, TIGI, Wella and Matrix—picked individual themes on which to showcase on three to four models per team. Themes included empowerment (Mizani), Hairdressers at Heart (Wella), genderless beauty (TIGI) and more.
THE FEEL-GOOD: The evening had a strong focus on social media that did some good for the Beauty Changes Lives Foundation; for every image tagged #ShoutYourBeauty on social media, Pivot Point donated $1 to the foundation with the goal of raising $10,000. The non-profit raises funds for beauty school scholarships, professional beauty mentorships and continuing education. Pivot Point will continue to donate $1 for every #ShoutYourBeauty and #BeautyChangesLives hashtag through Aug. 7, 2016.
“I’m ecstatic that this campaign developed by Pivot Point will continue as an annual event,” says Pivot Point Chairman and CEO Robert Passage. “Shout Your Beauty celebrates the beauty industry’s humanity and the power that beauty professionals have to make others feel good about themselves.”
SPONSORS: The 2016 BCL Experience was sponsored by America’s Beauty Show, Cosmetologists Chicago, Aquage, American Association of Cosmetology Schools, Associated Skin Care Professionals, Athena Cosmetics, Bellus Academy, CND, DevaCurl, Duane Morris, Great Clips, I-Spa, L’Oréal Professionnel, Make-up Designory (MUD), Massage Envy, Mercury Media, OPM, Pravana, Premiere Beauty Show, Revlon, Shark Fin, TIGI, Unilever and Wella. MODERN served as the founding media sponsor for the event.